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호텔·레스토랑·바가 한 자리에!! ‘S.H.E’

본선 경기까지 한 달을 남겨두고 있는 ‘월드커피배틀(WCB)’은 작년까지 서울카페쇼에서 진행되었으나, 올해는 8월에 열리는  ‘S.H.E’전시회에서 개최되는데요. 함께 열리는 전시회가 궁금하신 분을 위해 전시회 이모저모를 소개해드리겠습니다!!


8월 3일 전시회 개막을 앞두고 있는 ‘제 1회 S.H.E’는 호텔 · 레스토랑 · 바 산업전문 전시회(Show of Hotel · Restaurant · Bar Equipment & Supplies)의 약자입니다. 호텔, 리조트, 펜션, 모텔, 레스토랑, 바 등 숙박과 외식산업 전반을 아우르는 전문 산업전시회로, 최신 업계 트렌드를 제시하고 관련 산업간의 비즈니스 교류기회를 제공하는 것을 목적으로 하고 있다.

150개사 400부스가 참여하여 객식용품, 인테리어가구, IT시스템, 주방설비, 식자재, 테이블웨어 등 외식산업과 관련된 다양한 제품과 서비스를 만나볼 수 있을 뿐만 아니라, 다양한 부대행사들도 예정되어 기대를 모으고 있다.

먼저  ‘4차 산업혁명 안에서 호텔산업의 방향성과 전망’이라는 주제로 전문 세미나 및 컨퍼런스가 8월 3일~4일 열린다. 3일(목) ‘호텔 시스템을 통한 고객유치 및 맞춤형 고객서비스의 중요성’이, 4일(금) ‘호텔산업 안에서의 글로벌 리더십 전망과 인력구성의 변화’에 대한 세미나가 진행된다. 세미나 신청은 공식 홈페이지(www.hrbshow.co.kr)에서 가능하다.

게다가 세계 최초 온-오프라인으로 진행되는 월드라떼아트배틀과 월드시그니처배틀이 함께 열려,  대회에 참가하는 국내외 바리스타 및 바텐더들이 라떼아트의 아름다움과 독창적인 시그니처 음료를 선보인다. 또한 커핑과 브루잉 실력을 겨루는 MOC(Master Of Cupping)와 MOB(Master Of Brewing)도 개최되어 긴장감 넘치는 무대도 만들어진다.

전시회/대회 외에도 특색있는 재료로 생산하여 강한 향과 맛을 자아내는 ‘크래프트 비어(Craft Beer) ZONE’이 구성되어 있고, 쌉싸름한 홍차와 달콤한 디저트를 한번에 만나볼 수 있는 ‘애프터눈 티파티’, 리서울갤러리, 방문미술그림생, 필크갤러리, 갤러리너트, 서종갤러리 등과 함께하는 참여 갤러리 ‘ART Gallery’도 만나볼 수 있다.

‘S.H.E’에서는 호텔과 레스토랑, 바와 관련된 제품들 외에도 커피와 관련된 업체와 대회들이 기다리고 있어 바리스타, 바텐더, 쉐프, 파티쉐, 호텔리어 등 각 직종들의 벽을 허물고, 최적의 교감소통의 기회를 만들 것으로 보여져 더욱 기대가 모아진다.

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