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도널드 트럼프가 불러온 커피전쟁.
난민 1만명 vs 참전용사 1만명

얼마전 美 45대 대통령으로 취임한 도널드 트럼프는 당선인 시절부터 ‘American First’ 정책으로 외국 기업과 이민자들에게 불리한 ‘반이민정책’을 펼칠 것으로 공언했는데요. 특히 지난 27일에는 테러방지라는 이유로 이란,시리아,이라크 등 7개 국가 출신자의 비자발급 및 미국 입국을 제한하는 대통령 행정명령을 발동한 바 있습니다. 다행히도 몇일 지나지않아 연방법원에서 해당 행정명령의 효력이 일시 정지되기는 했지만, 이같은 트럼프의 반이민정책과 관련해 커피기업 두 곳이 각기 다른 조치를 취해서 눈길을 끌고 있습니다.

Starbucks-sa copy

먼저 스타벅스의 CEO인 하워드슐츠는 지난 1월 30일, 향후 5년간 총 1만명의 난민을 직원으로 고용해 그들의 정착을 돕겠다는 발표를 했는데요. 글로벌 커피기업답게 미국 내에서만 채용하는 것이 아니라 전세계 스타벅스 매장에서 채용이 진행될 것이라고 하는군요. 특히 현지 미군의 통역사나 지원인력으로 일한 사람들을 우선 채용할 예정입니다.

brcc

반면 재향군인 출신인 Evan Hafer가 설립한 Black Rifle Coffee Company(이하 BRCC)는 스타벅스의 이 같은 조치를 겨냥한 1만명의 재향군인을 채용계획을 밝혔습니다.  유타 州 솔트레이크시티에서 매장을 운영중인 에반 하퍼는 “이라크와 아프가니스탄 등 격전지에서 근무중인 동료들에게 맛있는 커피를 제공하기 위해 지난 10년간 노력했다”며, “우리가 만든 커피를 통해 참전용사들에게 경의를 표하고 싶다”고 말했습니다. 이같은 발표에 대해 BRCC의 페이스북에는 많은 사람들이 찬성과 반대 의견을 적는 등 찬반양론이 갈리고 있습니다만, 해당 기업의 규모가 1만명을 고용할 정도는 크지않다는 점에서 조금은 회의적으로 보는 시각도 있습니다.

같은 사물을 놓고 바라보는 방향이 다르다보니 대하는 방법이 다를 수 있겠지만, 커피를 향한 열정만큼은 식지 않기를 바랍니다.

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